Dana Todd is a 3-time founder and digital innovation pioneer with 20+ years making digital experiences for humans, including a patent for search technology. In 2019 she launched Balodana, the first online marketplace that is exclusively women's made-to-measure clothing. Balodana bring the skills of independent tailors and designers worldwide to US consumers who want to nail the art of the first impression. Dana became obsessed with custom clothing first as a means of delivering body fit and unique style, and then as a means to scale on-demand manufacturing to reduce wasteful garment production worldwide. A "recovering CMO", she is committed to accelerating innovation in the fashion and garment production industry.