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Tom Keefer

Tom Keefer

Tom has been at the forefront of global brand innovation throughout his career bringing a wealth of expertise across multiple industries. In the late 80's, Tom was instrumental in bringing the 1994 FIFA World Cup to America to jump start the sport of Soccer in the U.S.

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About this Speaker

For most of the 90’s Tom built Global Footwear, Apparel and Sporting Goods brands with LA Gear and K-Swiss as Head of Int'l Marketing/Licensing for both companies. With Mattel Tom held several leadership positions over an 8 yr period including SVP, Int'l Marketing for Barbie & Hot Wheels, Boys Licensing & GM of a Customer Business Team. Post Mattel, Tom co-managed the Global Licensing Rights for the 2010 FIFA World Cup. Concurrently, he was CMO of Green Rubber to bring a Recycled outsole technology to the Footwear industry for companies including Timberland®. Tom headed up the BBC Worldwide Global Licensing Team managing a portfolio of Kids and Teen brands inclusive of Teletubbies, Top Gear and Doctor Who earning the first ever International L.I.M.A. Retail Excellence award. Tom co-founded a tech-start up called Virtual Piggy/Oink that delivered a COPPA-compliant youth payment solution. Throughout his career Tom has been a Global Retail and Omni-Channel specialist. Tom launched a new event called Melange that explored the latest innovations in Omni-Commerce and the converging worlds of Fashion and Technology. The thread throughout has been his ability to embrace and promote new technologies to ensure retail brand relevance in serving the Footwear, Apparel, Toy, Licensing, Fashion and Tech industries.

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