The fashion industry took a hard hit from COVID-19. Its outdated workflow throughout the value chain, beginning from product development to retail, led to apparel businesses’ slow-moving response and reaction to the pandemic. If you’re an aspiring entrepreneurial designer with your own label, there are many challenges ahead of you. What are the digital tools and strategies you need to include in your game plan to avoid pitfalls and succeed? What can you learn from the early adopters?
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